That's how the NYTimes article starts, the one about mindfulness getting its share of attention. The author, David Hochman, defines mindfulness as "a loose term that covers an array of attention-training practices."
Okay, that got my attention, and I wondered, "Am I interested in mindfulness because there's a lot of attention being focused on it? Or am I noticing the articles and blog posts about mindfulness because I'm already paying attention to it?"
Do you know the zen koan "What is the sound of one hand clapping?" That first sentence, which changes the last word to "texting" is a play on the classic koan.
Where is your attention these days? On books? On texting? On the world around you? What's on your mind?